Terra Coffee & Brunch

Terra Coffee & Brunch is a contemporary coffee and brunch destination in Jordan, designed to offer a warm, inviting experience where quality, comfort, and design come together. The concept balances modern coffee house culture with a relaxed brunch atmosphere, making Terra a go-to spot for coffee lovers and social gatherings alike. Every detail from the visual identity to the in-store experience was crafted to create a cohesive and memorable brand.

Our Talents in This Project:

Naming & Brand Identity:
VOI developed the name Terra Coffee & Brunch, capturing the essence of the brand and creating a memorable identity that resonates with its target audience.

Branding & Concept Development:
We defined the brand’s vision, personality, and positioning, ensuring a cohesive concept that translates into every touchpoint of the customer experience.

Logo & Visual Identity:
VOI created a distinctive logo and visual system, including colors, typography, and brand elements, to communicate Terra’s modern, earthy, and welcoming character.

Menu & Print Design:
We designed the full menu along with in-store print materials, making sure every element aligns with the brand identity and provides a seamless customer experience.

Branded Touchpoints & Implementations:
We extended the brand into tangible elements such as plates, cups, and other in-store items, ensuring every interaction reflects Terra’s identity and enhances the overall customer experience.

Full Brand Implementation
From the naming to the logo, visual identity, menu, and physical touchpoints, VOI executed the complete brand implementation, creating a cohesive and fully realized experience for Terra Coffee & Brunch.